Are you considering creating a website for your business? If so then you are on the right track. It doesn't matter if the business is small, mid-size or multinational company; a website is a marketing tool that you can not afford to overlook.
Although a 2018 study shows that only 51% of small businesses have websites, there’s a high likelihood that a significant percentage of the rest have joined the bandwagon as well. This is because, at the time of the study, 49% of the small businesses that didn’t have a website were planning to build one. The scenario is a bit different for large companies and organizations, as most of them have websites.
Perhaps you are wondering why you should have a website for your business too.
Well, here are my key reasons:
1. Your online presence
Are you aware that nearly 59 percent of the population worldwide are active internet users? Yes, that’s the case, according to a study conducted in April 2020. This tells that you can reach almost a similar percentage of your total target users through the internet. Now, this is where a website comes in handy.
A website helps puts your business closer to the eyes of your target audience on search engines’ search results. With proper search engine optimization (SEO) strategies in place, a website will place your business in various places online when searchers use relevant keywords in their internet activities.
2. A website helps you showcase high level of professionalism
Most social media platforms that are designed to help trigger conversations between content creators and their target audience. They don’t give you enough space to demonstrate your expertise and professionalism comprehensively. Well, you can show off your professional certifications and/or awards on your business social media account, but how easy will your audience be able to locate them days, weeks, months or even years down the line?
On the other hand, you can have a specific website page that purposely intends to showcase the certifications and awards. The page keeps such stuff well organized and easily accessible for the website visitors anytime. Besides, a topnotch website design makes your business appear more professional.
3. Enhanced credibility
Although there are lots of opportunities online, businesses have to prove to their target clients beyond any reasonable doubt that they indeed walk the talk. In this era, customers usually get suspicious when they bump on businesses without a website. They suspect that such businesses fear much online presence because they have something to hide. On the other hand, a website makes your business look more credible in the eyes of your prospective customers.
4. Marketing cost-effectiveness
With the recent information age, convincing someone to buy your product or service isn’t a walk in the park. No wonder the cost of customer acquisition keeps on increasing. A recent study shows that on average, businesses spend 15.6% of their revenues on their marketing activities.
If you want to slash down your marketing costs significantly, you need to avoid overlying on costly marketing methods such as newspaper, magazine and TV. This is where the importance of a website comes to play again. You can get valuable organic traffic to your website and generate quality leads for your business without spending a dime on the traffic. So, a website is a cost-effective marketing tool.
5. It increases your business’ working hours
Perhaps your physical business remains closed at certain hours or on particular days. In such a case, your existing and prospective clients are unable to interact with your business at this time if it doesn’t have an online presence. On the other hand, a website serves like a 24-hour business venue, where your customers can review your products or services, and give relevant feedback anytime. This convenience cultivates stronger relationships between the clients and your business, thus increased leads and conversions.
It is crystal clear that a website is very important for any business, irrespective of its size.
If your business doesn’t have one, it’s high time you do something about it.
If you are interested in developing a website take a look at our Top 5 recommended E-Commerce platforms.
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